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Digital Signage Industry Statistics and Trends

The digital signage industry is witnessing meteoric growth fuelled by the rising adoption of these impactful visual communication solutions across sectors. This comprehensive article presents over 200 powerful statistics that underscore the increasing importance, effectiveness and return on investment of digital signage technology worldwide. Most of the statistics were generated in the 2022 year with future projections. The main article that fuelled the numbers is from Digital Signage Today – with 100 of the statistical facts coming from this source.Please remember that data can be ‘bent’ into conveying information that may not be a true reflection of what the numbers represent. Just like the philosophical question, ‘If a tree falls in a forest and no one is around to hear it, does it make a sound?’ – we remind our clients that there’s no point in grabbing someone’s attention or enhancing their customer experience with digital signage if other aspects of marketing aren’t being utilized to their full abilities. While digital signage can make a difference, its impact may go unnoticed if not integrated effectively with broader marketing strategies

Market Size and Growth

The global digital signage market reached a value of $23.5 billion in 2021.
The market is projected to grow at a compound annual growth rate (CAGR) of 6.3% between 2022 and 2031, reaching $63.3 billion by 2031.
Digital signage currently reaches a massive audience of 135 million people per week.
North America has the largest digital signage market and also expects the highest growth rate at 42% globally.
60% of enterprises without digital signage solutions plan to invest in the technology within the next two years.
More than 67% of digital signage users expect digital out-of-home (DOOH) advertising to increase in the next two years.
The global digital signage market for education is likely to grow over 10% annually.
The global digital signage market for manufacturing is projected to grow at 7.5% annually.
The global digital signage market for banking will grow at over 16% annually.
Revenue from digital signage advertising will surpass $20 billion globally by 2026.
The DOOH (digital-out-of-home) digital signage advertising market will be worth over $50 billion by 2027.
DOOH ad spend is expected to grow over 10% annually until 2027.

Return on Investment Statistics

An impressive 80% of brands that use digital signage record an increase in sales of up to 33%.
Digital signage creates an average increase of 3% in margin per transaction for restaurants.
Implementing digital signage can increase footfall (visitor traffic) by up to 24% in retail stores.
Digital signage bumps up the average purchase amount by 29.5%.
It brings about a 32.8% growth in repeat buyers.
Digital displays can create a 31.8% upswing in overall sales volumes.
Restaurants using digital menu boards account for up to 20% of the industry.
The use of digital menu boards increases the amount spent per order by an average of 29.5%.
Switching to digital menu boards can increase sales by up to 3.5%.
Hospitals waste $12 billion per year from inefficient communication that could be improved with digital signage.
Workplace injuries, illnesses and deaths cost the US $170 billion annually – improved safety/health communications through digital signage can reduce rates by over 20%.
Clinics using digital displays often see 15-150% increase in business after deploying digital signage.
Digital signage results in a 47.7% effectiveness increase on brand awareness metrics.
Digital signage has an 83% recall rate among viewers, nearly double that of traditional advertising channels.

Effectiveness in Retail

64% of digital signage users cite increased customer engagement as the main benefit.
57% say digital signage has helped them improve customer service.
43% of retailers consider digital signage important for in-store personnel training.
84% of retailers believe digital signage creates more brand awareness than traditional channels.
Digital signage creates a 46% increase in customer satisfaction for retailers.
It bumps up the average purchase amount by 29.5% in retail environments.
Digital signage results in 32.8% growth in repeat buyers for retailers.
Digital displays can create a 31.8% upswing in overall sales volumes for retailers.
75% agree sales-driven content like offers/promos are most likely to succeed with digital signage in retail.
59% who see digital signage content want to learn more about the product/topic.
70% of Americans saw a digital billboard or digital signage in a retail environment in the past month.
Of those, 47% can recall a particular marketing message from the digital signage.
76% of Americans enter stores they’ve never visited before due to the digital signage messaging.
68% have bought a product/service at a retailer because its digital signage caught their eye.
19% made impulse purchases after seeing digital ads on retail digital signs.
Customers spend 30% more time browsing at retail stores with digital signage.
Over 60% make buying decisions at the retail point-of-sale where digital signage is used.

Education and Learning Statistics

73% of learning institutions see the benefits of digital signage as crucial for future communication.
70% of colleges and universities have already installed digital display screens on their campuses.
87% of educational institutions, including K-12 schools, have deployed digital signage solutions.
100% of colleges and universities utilize digital signage for news and announcements.
86% use digital signage solutions for displaying digital menu boards in campus dining facilities.
57% of educational institutions use digital signage for classroom scheduling and emergency notifications.
43% use digital signage technology for wayfinding and displaying room signs/numbers.
14% of schools and colleges use digital signage for third-party advertising and revenue generation.
An impressive 96% of students say video and visual tools increase their overall learning experience.
Access to digital learning tools helps 45% of students reduce academic stress.
They improve confidence for 46% and increase learning efficiency for 57% of students.
67% of students better prepare for classes with the help of digital tools like digital signage.
97% of students today prefer receiving information via digital channels like signage over traditional methods.
53% of teachers want to leverage digital learning tools like digital signage more often in teaching.
96% of students immediately notice digital signage displays and can recall the content shown.
Over 40% of schools currently lack proper digital emergency instructions in labs and dorms.

Healthcare Industry Impact

39% of patients believe digital communication greatly influences their experiences.
80% of buyers are more likely to enter a healthcare facility if its digital signage appeals to them.
The effective deployment of IoT healthcare tech like digital signage could save the U.S. over $300 billion.
70% of hospitals now provide digital communication systems like digital signage.
64% of physicians believe IoT solutions like digital signage can reduce burdens on nurses and doctors.
75% of caregivers and patients say hospital digital signage content enhances the overall experience.
78% of patients actively seek digital health solutions like digital signage whenever possible.
52% of patients get some health information from digital signage displays in healthcare facilities.
75% of people viewing a hospital digital sign could recall at least one message from it.
83% of patients spend significant time interacting with a hospital’s digital signage content.
27% of patients found doctors or received care guidance via digital messaging on healthcare signage.
Clinics using digital displays often see a 15-150% increase in business after deployment.
70% of pharmacy customers are more likely to purchase a product or service after seeing it promoted via in-store digital signage.

Restaurant and Food Service

QSR and fast casual restaurants account for 20% of digital menu board usage in the food service industry.
The use of digital menu boards increases the amount spent per order by an average of 29.5%.
Switching to digital menu boards can increase sales by up to 3.5%.
61% of diners agree that digital menu displays enhance their overall experience at restaurants.
74% of diners say they are more likely to make a purchase if digital menu boards highlight promotions.
24% of restaurants installed digital menu boards to improve brand/marketing effectiveness.
63% implemented digital signage solutions to enhance the customer experience.
83% of restaurant managers believe digital menu boards are an effective merchandising tool.
76% say digital menu boards help increase sales of promoted items.
74% agree digital menu boards give them a competitive edge over other eateries.
Digital signage bumps up customer dwell time in QSRs and fast casual restaurants by 34%.
40% of restaurateurs are motivated to deploy digital menu boards to reduce perceived wait times.
49% of restaurant patrons have ordered something different after seeing it promoted on digital menus.
30% of customers are inspired to purchase a higher profit menu item from digital displays.

Manufacturing and Industrial Use Cases

48% of manufacturing companies currently utilize digital signage solutions.
Digital signage in manufacturing facilities can reduce workplace injuries by over 20%.
It leads to a 26% increase in compliance with safety protocols and regulations.
Digital displays improve equipment efficiency by 25% in manufacturing plants.
They create a 32% rise in overall operational performance metrics.
Using digital signage boosts employee productivity in factories by 35%.
It results in a 28% reduction in equipment downtimes in industrial settings.
Digital displays account for a 41% decrease in maintenance costs.
75% of staff in manufacturing facilities prefer digital over traditional communications.
70% of workers find digital signage helpful for training and learning new processes.
Absence of communication barriers through digital signage drives 38% higher job satisfaction.
Real-time KPI dashboards via digital signage improve process transparency by 67%.
Smart digital signage reduces wastage and defects in manufacturing by 27%.
It enables a 34% increase in compliance with industrial safety standards.

Banking and Financial Applications

63% of banks and credit unions currently use some form of digital signage.
84% plan to increase their digital signage investment over the next 3 years.
Digital signage improves the customer experience for 71% of financial institutions.
It enhances brand awareness and promotion capabilities for 68% of banks.
59% use digital signage for employee communications and training.
45% of banks leverage digital displays for visitor management and wayfinding.
38% utilize digital signage for sharing real-time rates, stock tickers and financial data.
Digital signage results in a 33% increase in cross-selling of products at banks.
It drives a 27% improvement in queue management at bank branches.
63% of bank customers find digital signage for self-service helpful.
82% of customers agree digital screens enhance the banking experience.
46% of millennials are open to receiving financial advice via digital signage at banks.
24% of consumers discover new banking services/products from digital signage displays.

Advertising and Digital-Out-of-Home (DOOH)

DOOH ad spend is projected to grow over 10% annually until 2027.
The global DOOH market will be worth over $50 billion by 2027.
Revenue from digital signage advertising will surpass $20 billion globally by 2026.
More than 67% of digital signage users expect DOOH advertising to increase over the next 2 years.
DOOH audiences have 63% higher memory encoding compared to traditional outdoor ads.
Digital billboards and signage generate 63% more visual attention than static displays.
DOOH ads generate a 47% higher likelihood to consume advertised products.
59% of brands believe DOOH is crucial to omnichannel advertising strategies.
59% of consumers engage with DOOH ads more than they did just 2 years ago.
72% pay attention to messaging on digital billboards and signage.
63% of consumers appreciate contextual and relevant DOOH ads based on location.
58% are more motivated to purchase a product after seeing a DOOH advertisement.
DOOH reaches 70% of the public audience weekly on average.
Integrating DOOH with mobile increases ad awareness by 63% and engagement by 53%.
DOOH produces a 47% increase in consumer disposition to purchase advertised products.

Workplace and Employee Engagement

61% of companies utilize digital signage for internal workplace communications.
70% believe digital signage improves the overall employee experience.
It results in a 25% increase in employee satisfaction and engagement levels.
Digital signage boosts employee productivity levels by 35% on average.
65% of employees find digital screens an effective way to receive company news.
59% prefer digital signage over emails/newsletters for company updates.
75% agree digital signage improves visibility of important workplace information.
It creates a 41% improvement in employee adherence to corporate policies.
Using digital signage reduces miscommunication incidents at work by 57%.
63% of employees are better informed about company goals via digital displays.
Digital signage enhances corporate culture awareness for 71% of employees.
It improves training and learning outcomes for 58% of workplace learners.
48% believe digital signage motivates them to be more productive.
72% of employees want their workplace to leverage digital signage more.
Companies with digital signage see a 47% lower employee turnover rate.

Network Size and Content Management

The average digital signage network has 51-100 displays/players.
46% of networks are managed by a dedicated team of 1-5 people.
32% have over 250 displays across their digital signage network.
67% use cloud-based digital signage software for content management.
74% update their digital signage content on a weekly or monthly basis.
58% use a content management system to remotely control their network.
62% distribute content to displays automatically over the internet.
47% get content updates approved by 2-5 people before publishing.
39% use content scheduling features for dayparting and playlists.

In-Store Digital Signage Influence

83% of shoppers say they have noticed in-store digital signage displays
76% of shoppers have entered a store they’ve never visited based on digital signs.
68% have purchased something solely due to an in-store digital display catching their eye.
19% made an impulse purchase after seeing promoted items on retail digital signage.
Customers spend 30% more time browsing in stores with digital signage displays.

Digital Signage Mixed Sector Statistics

The best places for reaching consumers are grocery stores (28%), shopping malls (27%), medical offices (20%), and large retail stores (20%).
91% of advertisers believe consumers expect personalized, engaging ads like digital signage.
75% of business professionals say digital displays increase their workplace productivity.
60% are more likely to remember messaging seen on a digital video display versus static signage.
37% of consumers confirm they have intentionally visited a retailer specifically due to promotions advertised on digital billboards.
4 out of 5 shoppers have viewed a digital video display in the past month.
77% of buyers confirm digital signs impacted their purchase decisions.
55% of Americans took action after seeing a digital video ad in the past 30 days.
33% of digital signage users have between 1 and 24 screens.
15% of users have between 15 and 99 screens.
12% have 100 to 149 screens.
8% have between 250 and 999 digital signage screens.
Only 9% of users have above 1000 screens.
58% of digital signage users update their content at least a few times per week.
19% update content daily, while 23% update it monthly or less often.
The most popular digital signage content categories are promotions (84%), entertainment (58%), and corporate messaging (49%).
53% use digital signage for dashboards/KPIs and 51% for emergency messaging.
59% of digital signage is connected to online data sources or integrated software.
42% of digital signage networks use cloud-based content management systems.
36% of digital signage users cite system integration challenges as their biggest pain point.
28% name employee training/familiarity as a major challenge for digital signage.
27% of digital signage users are concerned about system security/data privacy.
62% of end-users experienced network downtime/connectivity issues with their digital signs.
44% report challenges with keeping digital signage content fresh and up-to-date.
On average, digital signage users spend $17,600 annually on content creation.
They spend $21,400 per year on hardware/software combined.
Customers exposed to in-store digital signs report a 30% higher brand recall rate.
63% of shoppers say digital signs offering menus, sales, and product info enhance the experience.
73% of diners agree restaurant technology improves the guest experience.
95% of restaurateurs agree technology improves their business efficiency.
Nearly 30% find digital menus influential for product purchases.
8 out of 10 viewers made an unplanned purchase promoted digitally in a restaurant.
Digital signage captures 400% more views than static builds.
83% of people can recall seeing a digital billboard in the previous month.
Digital menu boards influence 29.5% of customers to buy something.
80% of customers claim to have entered a store based solely on its outdoor digital signage.
71% feel advertising on digital signage stands out more than online ads.
46% agree it’s more prominent than TV ads.
76% visit stores they’ve never been to before based on digital signage promotions/messaging.
75% of digital signage viewers feel advertising stands out more than online ads.
55% of Americans took action after seeing a digital video ad in the past 30 days.
Airports, transit stations, and taxi cabs are desirable locations for digital signage according to 54% of viewers.
72% of digital signage viewers find advertising and informative content on those screens engaging.
DOOH captures 2.5x more visual attention than static billboards.
Average dwell time for DOOH advertising is around 19.2 seconds.
62% report that DOOH advertising increases their awareness of brands.
54% of travelers notice digital OOH ads in airports, rail terminals, etc.
Revenues for the global media industry will reach $2.6 trillion by 2023 through digitization.